I recently had the opportunity to interview one of the professors in the Mass Communication and Journalism Department at California State University, Fresno. Professor Betsy A. Hays sat down with me last week and discussed her view on how the public relations industry is evolving with the developing world of social media.
In her 11 years working with Fresno State, Professor Hays believes that we now live in a world where communication channels are practically endless. She believes that the media needs public relations professionals more than ever, as a means to receive information.
The most important thing, however, is content. If you don’t provide the world with valuable content, nobody is going to care.
Throughout the course of her interview, Professor Hays discussed the following topics:
– How has the field of public relations evolved since the development of social media?
– Should social media be incorporated into the classroom setting?
– What are some good ways to utilize social media to promote one’s own personal brand?
– Should teachers and students interact on social networking websites?
The video is only a five-minute clip of a 30-minute interview, displaying only some of her responses. Other portions of the interview will be posted at a later time.