If you work in a marketing or public relations department, chances are you’ve already heard those two letters that are [supposedly] the “newest venture” of advertising: Q.R.
Then you probably sat back in your chair and said to yourself: What does Q.R. stand for? Quick Research? Questionable Response? Qualitative Reading?
The actual definition is simply Quick Response. The full title? Quick Response Code (QR Code).
What is a QR Code?
If you haven’t heard of them by now, I’ll break them down in a few easy points:
- Originating in Japan, QR Codes bring a new method of advertising to the general public
- A QR Code can be read (or scanned) by QR readers on your smartphone (Android, iPhone, etc.)
- QR Codes will take a piece of transitory media and put it in your phone
- A two-dimensional barcode, a QR Code, has incoded in it either a URL, text or other information that will appear once it is scanned
How are QR Codes being used?
QR Codes are already being used on product packaging, magazine articles, advertisements on billboards and buses and even some shirts have the two-dimensional barcode printed on them.
Some young professionals are now placing QR Codes on a printed resume (or a business card), presenting that to a potential employer, leading said employer to the young professional’s online portfolio.
Now, you may even find some churches using QR Codes to link to a religious podcast or the church’s website to find additional information from the bulletin.
How can I generate a QR Code?
Initially, I was under the impression that I’d have to hire someone a couple hundred dollars to generate a QR Code for my LinkedIn profile (see image at the top of this post), but it turns out I didn’t have to spend a penny!
There are a few different QR Code generating websites to which you simply input your URL and a barcode will develop for you, in seconds:
- Kaywa — Allows you to develop a code for a URL, text, a phone number or an SMS. This website also gives you the opportunity to select the size code you want (S, M, L, XL).
- Querify! — Gives you the option to input any type of text you’d like, and also provides you with the four easy steps to make that code you’ve always wanted.
- Delivr — There’s room for “error” with Delivr, as this generator gives you the option to select how large of a margin you want your code to have and how much room for ‘error’ you want to allow for a QR reader.
- Create QR Code — One of the simplest sites to develop your code, CreateQRCode simply asks you to input your text and select the dimesions you want your code in and that’s it!
Very easy, isn’t it?
Where have YOU seen QR Codes? Have you scanned any of them? What did you think? Were they useful?