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Personal Branding, Professionalism, Public Relations, Social Media, Social Networking

Tips For Using LinkedIn To Get A New Job

Last month, I applied at a local marketing agency [which I will refer to it as JobOne]. I interviewed but didn’t hear back from them. A few days after interviewing with JobOne, I applied and was hired at my current job [which I will refer to it as NewJob]. A week after starting my new position, I received an email from the President/CEO of JobOne, saying something to the extent of:

Carlos,

I was recently looking at your LinkedIn account and see you’ve found employment. I am very disappointed in my company for not getting back to you sooner. While we are very pleased and wish you the best at NewJob, I suppose this gives truth to the saying, ‘If you snooze… you lose.’
If your situation ever changes, however, please be sure to contact me, as we would gladly take you in.

President/CEO of JobOne

My first thought? WOW–they’d want to hire me.
My second thought? Potential employers ACTUALLY check out LinkedIn!
My final thought? How can I optimize my profile for other future employers to find me a strong candidate for employment?

Here are five tips I’ve found in research (and experience) on how to use LinkedIn to find a job:

  • Take the initiative and search for jobs yourself
    LinkedIn offers its users a GREAT source of employment opportunities, if they know how to search. Simply go to the LinkedIn Jobs page and type in the search bar what field you’re looking for (e.g., public relations, social media, management, etc.) and simply hit “Search.”

 

  • Optimize your profile
    I’ve seen too many profiles that are not completely filled out. Does every single detail need to be filled out on your LinkedIn profile? No, not necessarily. Fill out vital information (e.g., job history, skill set, interests) and delve into your network. Join LinkedIn Groups and see who’s talking in that group and then join the conversation they’re having. Use LinkedIn applications and develop a user-specific URL for your profile so you can easily direct people to it. Example: linkedin.com/in/YOURNAME.
  • Update your status ASAP
    As soon as you begin the job search, update your status to let your connections know that you’re searching for a new job and you are well-qualified, after years of studying (or working at a previous job).
    You might have some connections that are looking for a new employee (or maybe THEY know someone and can refer you).
  • Get relevant recommendations
    It’s great to know that your personal friends think you’re “such a funny guy” BUT, when it comes to LinkedIn, find former managers, professors, colleagues and clients to give you professional recommendations. If a recruiter looks at your profile, he or she is going to want to know what other people are saying and think about you.
  • See who knows who
    This is fun–it is kind of like you’re a “professional investigator,” trying to help yourself: run a search on LinkedIn for a prospective employer’s company name, while cross-referencing any colleges you’ve attended, and your past workplaces. Doing so, you can pull up anyone you know who is or has been involved with a prospective employer. Ask if he or she has any insight to the company’s culture and how he or she was successful in getting a job there. EVEN BETTER: if he or she knows the person in charge of the company’s hiring, he or she may be able to help you with an inside connection.
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About Carlos Perez

A public relations professional, I graduated from California State University Fresno in spring 2011. I understand the importance of integrity, loyalty and respect. I understand the idea that, in a public relations perspective, "Perception is Reality." While I am still young in the profession, I am fearless of the many possibilities that lie ahead in the industry, and in life.

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