There’s no hiding the fact that people have recently come together for a common cause: to moan and gripe about Facebook’s new profile layout. What exactly are they saying?
Media outlets wasted no time in reporting on the resentment users felt toward Facebook and its new layout.
The Huffington Post reported yesterday that the New Facebook brought, among other new features, hatred. Fresno, California’s ABC30-Action News interviewed students at a local university, discussing the irritations users were experiencing with the new layout.
I asked a few of my followers yesterday what they each thought about the new layout and, while some repsonses differed, the majority was that the new layout was just confusing and seemed rather pointless to change something that didn’t need changing. I raised the question:
In developing a series of blogs on your reactions and changes in the world of social networking, how do you HONESTLY feel about the new Facebook layout? Don’t just say “I don’t (or do) like it” — tell me why!
In a matter of minutes, the reactions came in. There were comments I found on yesterday’s blog post that expressed the same resentment toward the new layout.
‘Someone else shouldn’t decide what’s important for me.’
With Facebook’s new “Top Stories” feature, it comes down to the sad reality that the social networking platform will decide what would be the most interesting for you to read. In reality, it seems not a lot of people like being told what is interesting and what is not. Who would?
Also, there is resistance coming from the fact that many users can’t see all of their friends at once. “I found that some things that I actually want to see from people don’t even show up unless I go looking for their profile,” said Nicole W.
‘I don’t like lists for Facebook’
One of the other newest features that Facebook introduced was the little “Ticker” at the upper right-hand corner of the home screen. “The right side panel shares what my friends are commenting on, liking, etc.” said Michelle L.
The biggest gripe about the Ticker is that, to many, it seemed a bit “stalker-ish.” You could see every little digital move that a friend was doing. Facebook’s reasoning? It would make it easier for one friend to connect with another, by seeing a real-time feed of what your connections (or, ‘friends’) were doing every second.
Why can’t we just have a “Dislike” button, like people have been wanting in the past? Seems like it would really come in handy now!
The biggest question, I pose to you: WHAT DO YOU THINK? Let me know!
If you’re a user of the ever-changing Facebook, then you’ve probably already noticed the new… wait for it… LAYOUT.
A few of my online friends wasted little to no time in sharing their views of the procrastination outlet. Some friends linked the change of layout to Google Plus’ recent accessibility to the public (that’s right, there’s no invitation required now):
One inquired about the profile layout’s effect on Facebook’s mobile app:
The award for “Best Reaction to Facebook’s Layout Change,” in my opinion, goes to the friends who are going to switch social networking platforms as a result of the change and it being too difficult to understand:
What does this profile layout change mean for YOU?
Let’s admit it, Facebook (for many, including myself) was starting to turn into a website where we would spend most of our time aimlessly scrolling through profiles, photo albums and a News Feed. It was the place we went to procrastinate when we had to write a term paper or get a LOT of work done at the office.
If you’re a long-time Facebook user like I am, granted I subscribed and have been loyal since the start of 2007, you may remember the BASIC layout and the original photo uploader with the ability to put “Bumper Stickers” and “Wall Graffiti” on friends’ walls. Remember that?
BUT Facebook has definitely done out with the old and in wit hthe new add-ons and features.
I usually attempt to remain unbiased in these blogs, but I have to say that the new Facebook layout seems like an all-too-easy way to… ahem… stalk your friends.
Here are some of the changes:
There are new and very extensive security measures that Facebook has now taken with the new layout. It has now become possible to completely block a person from seeing your extire existence online. The settings, however, aren’t as easy to use as they once were.
While before, you could go up to your Privacy Settings and go through each section of your profile and adjust who can see what, it’s not as easy to do anymore.
Idea: Facebook could make privacy settings more user-friendly.
A few months ago, Facebook launched a trial run of this new layout, in which it tested a feature called “The Ticker.” This real-time news feed appeared at the upper right portion of the profile, allowing users to see every Like, Comment and View that a friend made on anybody’s profile.
The part that really bothers me is the fact that it is extremely simple to know just about EVERYTHING that someone is doing in just a matter of seconds. While much of that information was rather easily accessible in the past (e.g., go to a friend’s profile and see his or her’s “action”), it has now become almost brainless to see what people are doing.
Idea: Stop being annoying and weird, Facebook–go back to your friendly and fun self!
Friend Categorization and Subscription
Have you added a new friend yet on Facebook? Are you SURE they’re you’re friend? Or just an acquaintance? Facebook now allows users the option to categorize a new friend as either… OR a list name of your choice. Along with becoming someone’s “friend,” you can also subscribe to friends.
In essence, you can remain friends with whomever you want and subscribe to posts only from those individuals you find “worthy enough” to follow.
Idea: Facebook, stop copying Google Plus–your subscriptions are just like Circles. If I wanted Circles of Friends, I’d go to Google Plus… or just get a REAL social life.
This isn’t a “new” feature, but it’s still available and is still a bit creepy. You can take your mobile phone and link it with Facebook… Correction, with somebody’s profile. Each time this person writes a new status, you’ll get a text notification saying something like “Carlos Perez says…. // To reply, simply type your response here…”
A bit ridiculous to keep up on people so closely, yes.
A bit MORE ridiculous to have someone’s information simply texted to your phone.
Ultimately, I see it as this: the amount of information you are willing to publish online is your choice, and it could potentially devastate anyone’s reputation. Once things are posted to Facebook (or Twitter, or Google Plus, or LinkedIn), any content become public domain forever. You’ll notice the three screenshots I took from friends’ profiles, I politely blocked out their photos and last names–I didn’t have to do that.
HOW DO YOU FEEL about the new layout?? Please share!
I find it interesting that there are people who base their “social media success” on how many friends, followers and connections he or she has in his or her network on social media platforms such as Facebook, Twitter or LinkedIn, respectively.
If that is how your company chooses to base its “success” (on a quantitative level), then more power to you and your business!
I, however, like to view social media success through a more qualitative lens. I like to think how many people in my network are engaged and responsive, versus how many people in my network do I have to struggle to get a response from?
See the difference? See how the latter question is much more difficult to attain an answer to than the former?
But how does one know IF he or she HAS achieved that qualitative success–those engaged friends, followers or connections?
Sure, there are tools and “apps” that will help you gauge your social media success. We see those types of articles frequently posted by social media and PR news hubs such as PRDaily and SocialMediaExaminer.
Here are some methods that I’ve found helpful that are not as conventional as methods you might find in other articles, and can be determined regardless of your personal network size:
If you’re looking to build a strong network, this number is very important. In essence, this amount tells you how many people are trying to connect with you or simply want to find out more about you. The lower the number, consider this: is my profile difficult to find? Have I given people enough reason/opportunity to find me on LinkedIn?
Last month, I applied at a local marketing agency [which I will refer to it as JobOne]. I interviewed but didn’t hear back from them. A few days after interviewing with JobOne, I applied and was hired at my current job [which I will refer to it as NewJob]. A week after starting my new position, I received an email from the President/CEO of JobOne, saying something to the extent of:
I was recently looking at your LinkedIn account and see you’ve found employment. I am very disappointed in my company for not getting back to you sooner. While we are very pleased and wish you the best at NewJob, I suppose this gives truth to the saying, ‘If you snooze… you lose.’
If your situation ever changes, however, please be sure to contact me, as we would gladly take you in.
President/CEO of JobOne
My first thought? WOW–they’d want to hire me.
My second thought? Potential employers ACTUALLY check out LinkedIn!
My final thought? How can I optimize my profile for other future employers to find me a strong candidate for employment?
Here are five tips I’ve found in research (and experience) on how to use LinkedIn to find a job:
If you work in a marketing or public relations department, chances are you’ve already heard those two letters that are [supposedly] the “newest venture” of advertising: Q.R.
Then you probably sat back in your chair and said to yourself: What does Q.R. stand for? Quick Research? Questionable Response? Qualitative Reading?
The actual definition is simply Quick Response. The full title? Quick Response Code (QR Code).
What is a QR Code?
If you haven’t heard of them by now, I’ll break them down in a few easy points:
How are QR Codes being used?
QR Codes are already being used on product packaging, magazine articles, advertisements on billboards and buses and even some shirts have the two-dimensional barcode printed on them.
Some young professionals are now placing QR Codes on a printed resume (or a business card), presenting that to a potential employer, leading said employer to the young professional’s online portfolio.
Now, you may even find some churches using QR Codes to link to a religious podcast or the church’s website to find additional information from the bulletin.
How can I generate a QR Code?
Initially, I was under the impression that I’d have to hire someone a couple hundred dollars to generate a QR Code for my LinkedIn profile (see image at the top of this post), but it turns out I didn’t have to spend a penny!
There are a few different QR Code generating websites to which you simply input your URL and a barcode will develop for you, in seconds:
Very easy, isn’t it?
Where have YOU seen QR Codes? Have you scanned any of them? What did you think? Were they useful?
In high school, I remember hearing girls tell each other “T.M.I.” when one would tell a little “too much information” about themselves to their group of friends. The girls would giggle and move on to their next class. In high school, I remember hearing about this Web site called “Facebook.” It was supposedly the new and cool thing to do, but was so mysterious because (at the time) you had to have an “.edu” e-mail to register for an account. Now, as most of us know, Facebook is open to any and every type of person. From the middle-age mother in New York to the middle school student in New Mexico, anybody can create a profile and potentially give out “too much information” to the world. When the Internet is involved, however, it could be difficult to simply giggle and move on from being guilty of T.M.I.
I had the pleasure of reading an excerpt from Scott Rosenberg’s book, Say Everything: How Blogging Began, What It’s Becoming, and Why it Matters. Co-founder of the entertainment Web site, Salon.com, Rosenberg writes in the introduction of Say Everything about the infamous terrorist attacks on the World Trade Center on September 11, 2001 and how the power of blogging slowly brought an emotionally crumbling world back together.
Rosenberg goes on, in his first chapter, to tell the story of a pioneer blogger, Justin Hall, and how he was not afraid to “put everything out there” on the Internet. Inevitably, Hall had faced some emotional breakdowns as a result of his freely posting too much information. Hall, however, did find hope in the midst of everything, making a striking comeback and becoming highly recognized, in the end.
One thing I found interesting is that Rosenberg comments that “Web content was ‘dead'” at the time of the collapse of the World Trade Center. He goes on and says that at the time of the Internet’s collapsing, many in the media believed that it also took down developing ideas. At the time of the September 11 attacks, however, it grew evident that the public ran to the Internet to find great comfort and solace in times of crisis. While half of society, it seemed, ran to the Internet to blog and share what was happening in New York, the other of half ran to the Internet to read what was going on and know that they weren’t alone.
It’s interesting that weblogs provide a source wherein people can create more “real” stories that can have great effect on others. That is to say, a lot of what people say on weblogs can very easily be filtered out in mainstream media.
With the story of Justin Hall, Rosenberg seems to go further with this idea that it’s fine to share what’s going on around you because there is always somebody there who will listen. Hall, however, to have shared too much, which led me to think: Can you truly expose too much of yourself on the Internet? Is it harmful to be completely open about yourself?
According to Rosenberg, Hall enjoyed sharing to people what probably wouldn’t make it through mainstream media filtering. While I believe that exposing nudity of yourself and graphic details about previous lovers, etc, is a bit extreme to be sharing on the Internet, I simultaneously believe we’re all capable of it to an extent through the use of modern-day social networking sites (Facebook and Myspace especially).
These sites can help us in showing that we have nothing to hide about ourselves, but give too much information and these sites can harm us if potential employers find us exposed on a Web site.
The public is always going to want to listen, I believe. I think Rosenberg is saying that blogging is an important means to reach out to others but don’t abuse it. It’s easy to fall into the trap of “oversharing.”
It’s easy to be laughed at for sharing “T.M.I.” on the Internet.
It’s not always easy to move past it, once you’ve been found guilty of it.
Photo by Flickr user: LaMenta3.
Internal use of social media is something that businesses are slowly beginning to adopt. Some companies use social media outlets (e.g., Facebook accounts, personal blogs) to develop a strong internal voice for employees, wherein they are able to express their concerns or suggestions about their work. Other businesses have specific social media websites that allow employees to connect with one another, in hopes of forming a more comfortable work environment.
In researching this fairly new trend, I ran across three main examples of how businesses are internally utilizing social media.
For the avid social media user, blogs are nothing new. There are two primary types of blogs: the public-driven and the internal variety. The public blogs can offer consumers a more intimate view of a company’s product or the employees of the business. From a business perspective, the public blogs can provide targeted content to the public, in hopes to raise revenue or simply interest in the product it is promoting.
Kodak’s public blog is a prime example of this targeted content: the majority of the posts focus primarily on photography and not Kodak’s cameras. Since common sense tells us that photographs can only be obtained through the use of a camera, Kodak is then targeting an audience that would genuinely care about their product (the camera). From there, the audience is more likely to transition from “blog reader” to consumer.
The second type of corporate blog, the internal variety, is primarily used as a community hub where employees are able to meet, share their latest work-related news or troubleshoot any business challenges they are facing. This type of communication is essential in the field of public relations, as practitioners need to stay on top of the latest news and trends, to develop the most relevant campaigns.
In addition, this internal communication provides unity amongst employees who voice their concerns or opinions and are promptly attended to.
Some might argue this as an office version of Twitter. Companies must set up their own corporate account and only then, can employees use their work e-mail addresses to create their own internal account.
With Yammer, business can create profiles and employees can update their company on either progress on a current project or simply how lunch was. This internal social media outlet offers the opportunity to improve internal communication while simultaneously boosting team morale.
From a public relations perspective, Yammer also introduces many employees to the uses of other social media websites (like Twitter). The more familiar and comfortable the employees are with forms of microblogging, the more likely the company will be able to pick up Twitter accounts as both a customer service and product marketing channel.
This corporate social tool is similar to the public social tool, Digg. Pligg can be customized solely for corporate use, in which all social activity among employees will relate to a product or brand. Some companies are building Pligg into their existing intranets, in an attempt to develop social bookmarking with their staff.
From what I’ve discovered, Pligg can be used as a website to motivate an employee’s thinking of an idea through the use of a voting and ranking system that has made its counterpart (Digg) such a large success. A company’s ability to call upon the staff to offer unique thoughts or ideas and voice their experienced opinions in one website is helpful, to say the least.
Ultimately, companies are able to make the most out of internal use of social media by being able to harness collective thinking and collaborative efforts among employees, for a greater outcome.
I assumed that all college students viewed social media in the same manner: Facebook is the main source of interaction and the easiest way to make friends. To college students, I assumed, friendship was truly validated by accepting a friend request on Facebook.
I assumed incorrectly.
Over the past two weeks, I conducted a series of interviews with students of California State University, Fresno, to try and gain a true understanding of why college students use social media.
I was able to obtain responses from six students, but only four of them were willing to give their answers on camera. The input I received was interesting and proved that many students are more knowledgeable about social media and social networking than one might expect.
What types of social media do you use and why?
At the start of each interview, the student was asked which social networking websites he or she was an active user of. Aside from the popular Facebook and Twitter, many students are active users of MySpace and Tumblr. Two of the students said that they have Flickr and Xanga accounts, but rarely log onto either website.
The second part of the question grew the most interesting, as each student gave his or her reasoning for using these social tools. Overall, the six students that participated, used social networking to simply keep up with their friends. For these students, social networking has become a platform by which one person can communicate to a multitude of people.
How do you believe other students are using social media?
“Without Facebook, I don’t know how I’d get through college,” one student said in her interview. “I think other students find comfort in knowing that there’s a place where they can post their feelings and somebody is going to listen to them.”
The common theme in the responses I received was that social media offers college students a channel to vocalize their opinions and feelings. Students are comforted in knowing that somebody is going to listen to what they have to say.
While one student believed that social media (Facebook, specifically) was a platform for college students to waste their time and “rot in front of a computer screen,” most interviewees were aware that social media is going to play a large factor in their futures.
Here are some of the responses students told me:
Should social media be incorporated into the classroom setting?
There were mixed reviews on this topic: while some students believed that social media should become part of curricula, others believed that it should be kept a separate entity, something for personal use.
Most students believed that social media shouldn’t be part of a professor’s lesson plan, but should be made available for students to have open communication about the class itself. Trisha Rodriguez, a child development major at Fresno State, believed that social media could be used as a communication channel for students to obtain clarity in the classroom. She proposed a Twitter account be created for a specific class, or a Twitter list (with a hashtag) that would allow students to ask class-related questions and get short, quick responses.
Overall, students believed that social media shouldn’t be completely ignored. They each commented that social networking would make a nice addition to the classroom setting, but (depending on the specific class) should not be a part of the curricula.
Here are some of the responses students told me:
How do you believe the job market is effected by social media, if at all?
I was surprised by the amount of awareness each student had when it came to their perception of others on the Internet. Most students said that they knew one needed to be careful of how they presented themselves online, as it could effect their getting employed with any company.
“You need to be able to censor what information you put online,” said Allyson McCaffrey, psychology major at Fresno State. “A picture of you, drunk, at a party can paint a negative image of you.”
One student believed, however, that employers should show respect for their employees and completely ignore how that person is presenting themselves on the Internet.
Overall, students were aware that employers are now using social media as part of a background check on potential employees, before (and during) employment. While Facebook was once considered a simple social website, it can now be considered a large contender in how easily you get hired.
Here are some of the opinions students had on social media in the job market:
Students seemed to have a strong grasp on the severity of social media in our lives. They believe that it can be used in both a selfish and professional manner. Overall, I found that students believed social networking websites to be communication platforms.
College students have a lot to say–they simply want a place to be heard.
One might call it an epidemic: high school and college students are no longer talking in person, as their primary means of communication is found online, on Facebook. Others see it as a godsend: businesses can now reach out to consumers in ways they would have never imagined, more than 20 years ago.
With Facebook having more than 500 million active users and Twitter claiming more than 106 million registered users, it seems almost mandatory that businesses focus their attention to the online community. Of the variety of outlets that businesses now have in the world of social media, I examined three main websites that businesses use primarily and tried to discover why they’re using these outlets.
Facebook has become the online tool for business to connect directly to communities and to consumers. Online forums still exist, but began to fade as Facebook’s popularity grew. Facebook’s 2006 decision to open itself up to third-party developers sparked this decision. If you’ll recall from an earlier post I created, “Facebook for Everyone,” I closely examined how public relations professionals could utilize Facebook to their advantage.
I’ve found that businesses tend to use Facebook in a means similar to that of public relations practitioners. There are two primary ways that businesses get engaged in this specific social networking website: groups, and business-to-consumer communication.
An excellent way to keep interested consumers informed about your business or organization is to develop a Facebook Group. Facebook groups are an in-depth means of communication for businesses to focus their attention on a specific subject (e.g., a seasonal sale or a new product launch).
People will join a business’ Facebook group because they want to stay informed about the business. Therefore, it is imperative that a business continually update their group with valuable information. Unlike spam e-mail or bothersome “junk mail,” Facebook Groups can be visited at a customer’s convenience–businesses must have the information available.
We live in a busy world, to say the least, and now most people don’t have the time to sit and read a full-length blog. Twitter offers its users a place to update the most valuable information of a company (or a person’s life) in a concise manner (140 characters or less).
The smart business is not using Twitter as an advertising channel, wherein they continually talk about their products or services. Most businesses use Twitter as a marketing channel to promote their own business profile and remain involved with their “followers.” Some companies utilize Twitter as a medium to promote special deals and because of Twitter’s broad reach, thousands of “followers” receive the information instantaneously on their computers or mobile devices.
One can argue that this once-popular social networking site began its downfall in 2006, with Facebook making itself openly available. MySpace.com, however, still offers itself as a good means of social marketing and some businesses still use it.
Marketing oneself on this social website, however, can be a bit tricky–many community members look down upon blatant commercials and advertisements. MySpace is sometimes seen, by some, as a place to simply advertise oneself rather than develop one’s personal brand. What I tend to find on MySpace is smaller brands or personalities developing profile pages that build an online following rather than marketing. Browsing through the profile pages on MySpace, it’s easy to find hundreds of music bands with MySpace pages.
One tactic that nonprofit organizations are using to build their brand, is having “fans” recommend their organization to friends online. Yet another tactic is to have employees build personal profile pages on MySpace and spread the message of the nonprofit through details shared on these personal pages.
As with all good marketing strategy, it’s beneficial to develop useful content for followers, friends and fans to read. Businesses need to adhere to what their customers want and create messages that will be most advantageous to those consumers.
Ultimately, this all begins with choosing which social networking site will be best for your business.
**For a map of a few Fresno businesses that maintain a social media presence, click here.
In public relations, if you want to be successful, you’re going to have to become familiar with social media. When you’re asked, ‘what is social media,’ your response will probably be limited to websites such as Twitter and Facebook. If this were a test, your answer wouldn’t be completely wrong–but it wouldn’t be completely correct either.
Some might argue that social media is a multi-dimensional means of communication, connecting one person to many. Others might say that ‘social media’ is a term that currently describes user-generated content but will soon become obsolete when the entire Internet becomes social. The point is that we don’t want to limit our definition of social media to a couple of social networking websites. There are hundreds of social media tools available to everybody that help define what social media is. Some of these tools are free, while others require monthly fees. Every tool can work to your advantage, however, if used properly.
I’ve done a little research and found information on five social media tools that I can’t wait to utilize as I grow in my career.
The website does just as it states: it helps your social media productivity. This tool allows users to schedule tweets in advance that will appear on your Twitter account when you schedule it. You also are given the option to post recurring tweets or one-time posts.
There are two types of accounts that you can develop with socialoomph.com: the free or the professional. While the professional offers a few additional features, the free account will still help you get your job done.
On May 5, 2010, Twitter released a new tool that helps enhance the use of your tweets (or the tweets of others). Blackbird Pie is a tool that allows you to easily embed tweets into websites or blog posts.
The methodology is simple:
– Copy the URL of the tweet that you want to embed.
– Go to Blackbird Pie and paste it into the white box on their site.
– Hit “bake it” to process the URL and you’ll be given an HTML code.
Here’s the catch: it only works well with WordPress.org users and is not too pretty with WordPress.com users.
If you’re a WordPress.com user (like I am), and that second social media tool upset you, I apologize. For now, we can still use screenshots to embed tweets into our posts. Kwout.com is a very simple way to allow us to embed tweets for emphasis.
The steps are quite simple with Kwout–simply take the URL of the tweet you want to embed and paste it onto Kwout’s “demo” bar. After you hit the “kwout” button, it will guide you through how to edit the screenshot. The website will produce an HTML code that you can use to embed the image of the tweet into your blog.
Not only do embedded tweets make for a nice visual component to your blog post, they also can emphasize a certain point you’re trying to convey. Here’s a simple tweet I took from my Twitter account.
These five tools that I researched are only a tiny piece of the larger picture of social media. Don’t be intimidated or reluctant to try something new. The fact is: if you engage in social media, you’re more likely to succeed in the industry.